Market inside, then out

When launching a new product or restructuring a business to better serve customers, most companies are under intense pressure to get the message out. In doing so, thousands of dollars are spent on advertising, brochures, public relations and other communications media. Yet, the results are often disappointing. Messages become confused, rather than clarified. Why? Many companies often overlook their most important audience: employees, the people with the actual face-to-face contact with customers. Hereford Marketing can help you to develop a communications plan that addresses the issues, questions and business needs of all your audiences, both internal and external.