Integrate marketing functions

In some companies, marketing is viewed as a separate function from communications. Sometimes, these two groups of professionals do not work together and share information about customer needs on a regular basis. When this happens, ads, literature and public relations programs often do not contain the messages that customers need to hear from their trusted partner. Hereford Marketing works with you to craft messages and develop an integrated marketing plan – one that looks at all the issues related to customers’ needs, expectations and buying patterns – before determining the techniques required for your program. We design realistic communications plans, based on the contact points that bring value to your customers. Among the targeted communications actions we may employ:

• Trade shows
• Advisory boards
• Advertisements
• Personal letters
• Industry or issues-based customer events
• Brochures
• Web sites
• Annual reports
• Public relations

After developing your plan, we can help you implement it, too. Hereford Marketing works with proven experts in their fields to support us in this process.