IT’S A WHOLE NEW WORLD

Few would dispute the idea that getting close to the customer is a good thing to do in this day and age. After all, everyone knows that getting a new customer is a lot more expensive than keeping an old one. The problem is, there are three factors that are changing the ways companies do business:

• global competition
• technological change
• new buyer-seller arrangements

Because of this, companies must change their way of marketing. For one thing, customers’ needs are unique. They are looking for ways to solve specific business problems, so one size does not fit all, and the mass marketing approach is no longer the answer.

Hereford Marketing Associates understands all this. We are a small customer relationship management firm that helps its clients to develop strategies that initiate and deepen relationships with the right customers. Some of the companies with whom we do business are small. Some are large. But the unique characteristic of all our clients is they value their customers and are looking for ways to enhance their relationships with them.